Fred Dex is one of only 236 Master Sommeliers in the world. Fred’s career as a wine and beverage professional spans nearly two decades and has touched upon nearly every aspect of the business.
He got his start early in childhood while growing up in a multi-concept family business Wolfey’s in Central Pennsylvania that included a video arcade and miniature golf course replete with a pizza and burger joint.
After traveling and working in some of the US’s top seasonal spots like Nantucket and Jackson Hole an offer to move to New York City to work at the four-star Restaurant Daniel was too good to pass up. The rest, as they say, is history.Fred has spent nearly 20 years in NYC working in some the the top gastronomic and wine savvy temples in the city. His many years and resume highlights include working closely alongside James Beard Award-winning chefs and restaurateurs including Jean Georges Vongerichten, Danny Meyer and Chris Cannon. He then spent five years with his good friend and mentor Chef Laurent Tourondel as the National Wine and Beverage Director for BLT Restaurant Group where he helped develop and open over a dozen outposts across the United States.
In 2009, Fred started a consulting business, Juiceman Consulting, with the mission of making the world a better place to drink. Fred has built an incredible array of diverse clients and has worked as the exclusive United States Educator for both Wines of Chile & Wines of Southwest France. He’s been consultant to Chef Laurent Tourondel, Motorino Pizzeria, Max Brenner Chocolate, The Grand Hyatt NYC, Tao Group, Maple Leaf Sports Entertainment, Full Circle Wine Solutions, Nespresso, Star Chef’s and more.
Fred is an accomplished mixologist and cocktail enthusiast. He has had several of his cocktail creations published in The New York Times, Food and Wine, Bon Appetit, People Magazine, Cosmopolitan and Bill Hamilton’s Shaken and Stirred.
His goal is to Rock Your Wine World!